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It will also invest heavily in a range of digital experiences including personalized recommendations and visualisation capabilities that are as similar as possible to an in-store experience, or having an interior designer come to your home. Wayfair was a pioneer in this area and can entice customers to its brand with an online-curated, personal experience. Wayfair makes use of toggles to reduce the impact on customers and allows teams to gradually dial up features instead of rolling out the entire feature at once.<br><br>Nordstrom<br><br>Nordstrom has been in business for more than 100 years. They are known for their high-quality merchandise and outstanding customer service. Customers can browse and shop on their mobile and website from the at-home comforts of their homes. The company offers a generous return policy. 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