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DanelleBck (トーク | 投稿記録) 細 |
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Who Is the Michelin Man? <br><br>The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. <br><br>Over time, he shifted from intimidating to friendly, becoming the approachable character seen today. <br><br>The Michelin Man’s First Look <br><br>The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin Man collectibles tires could "drink up" road hazards. <br><br>His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink." <br><br>Evolution Over the Decades <br><br>In 1998, Michelin Man mascot for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky. <br><br>He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences. <br><br>From Tires to Fine Dining <br><br>This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture. <br><br>In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants. <br><br>Why Bibendum Still Matters in 2025 <br><br>From print posters to virtual campaigns, he has evolved without losing his identity. <br><br>He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name. <br><br>Final Thoughts <br><br>He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match. <br><br>The mascot has proven timeless — adaptable, resilient, and unforgettable. | |||
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