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DanelleBck (トーク | 投稿記録) 細 |
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Meet Bibendum – The Michelin Man <br><br>The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. <br><br>Over time, he shifted from intimidating to friendly, becoming the approachable character seen today. <br><br>Early Depictions <br><br>The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards. <br><br>His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink." <br><br>How the Michelin Man Changed With Time <br><br>This updated look remains in place today, ensuring he stays relevant to a new generation. <br><br>He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences. <br><br>Connection to Michelin Stars <br><br>This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture. <br><br>In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants. <br><br>A Mascot That Refuses to Fade <br><br>From print posters to virtual campaigns, he has evolved without losing his identity. <br><br>For the Michelin Man advertising icon Group, Bibendum represents more than branding. <br><br>Why Bibendum Will Keep Rolling <br><br>In 2025, he continues to inspire trust, Michelin Man doll laughter, and recognition in equal measure. <br><br>The mascot has proven timeless — adaptable, resilient, and unforgettable. | |||
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