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Who Is the Michelin Man? <br><br>The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. <br><br>Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires. <br><br>The Michelin Man’s First Look <br><br>Though unusual, these depictions cemented him as a recognizable figure in European advertising. <br><br>It also gave the mascot a unique personality beyond simply being a tire figure. <br><br>Evolution Over the Decades <br><br>In 1998, for Michelin Man character his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky. <br><br>By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition. <br><br>Connection to Michelin Stars <br><br>Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate. <br><br>Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding. <br><br>Why Bibendum Still Matters in 2025 <br><br>His mix of history, humor, and adaptability ensures he connects with new audiences. <br><br>He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name. <br><br>Why Bibendum Will Keep Rolling <br><br>He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match. <br><br>The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation. | |||
2025年9月16日 (火) 05:50時点における版
Who Is the Michelin Man?
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
The Michelin Man’s First Look
Though unusual, these depictions cemented him as a recognizable figure in European advertising.
It also gave the mascot a unique personality beyond simply being a tire figure.
Evolution Over the Decades
In 1998, for Michelin Man character his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.
By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
Connection to Michelin Stars
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
Why Bibendum Still Matters in 2025
His mix of history, humor, and adaptability ensures he connects with new audiences.
He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.
Why Bibendum Will Keep Rolling
He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.