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If you're looking to shop at this store be prepared to pay lots of money.<br><br>The store was founded by Harry Gordon Selfridge, the department store is famous for its extravagant window displays and high-end merchandise. It was designed to make shopping an enjoyable activity. Its iconic architecture is now a part of London's landscape. The store is a well-known tourist attraction and was featured in the Netflix series Mr. Selfridge starring Jeremy Piven.<br><br>The company has recently unveiled a new loyalty program called Selfridges Unlocked. Members can enjoy exclusive launches, master classes taught by top beauty experts and free shipping on all purchases. It also gives back by donating to homeless charity Centrepoint with every purchase. Contrary to the typical retail chain, Selfridges has its own manufacturing and sourcing operations.<br><br>This lets the store focus on building relationships with its customers and offering them a personalized experience. 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Kliger sees these new segments as the future of the business, adding that Mytheresa's male client base is more global than female and has a taste for "post-streetwear" fashions like suiting and shirts.<br><br>In 2024, Mytheresa will launch its first ever lifestyle and home section. The collection will include ready to wear bags, shoes, and accessories for women, men and children. The carefully selected collection will include designer collections from Bottega Veneta and Burberry, Chanel, Dolce&amp;Gabbana and Fendi. Gucci, Loewe, Loro Piana and Moncler are included. Customers will also be able use the Mytheresa wishlist feature to be notified when pieces they're interested in are on sale or get restocked.<br><br>Marks &amp; Spencer<br><br>M&amp;S, an British multinational retailer, sells clothing, home goods, beauty products and food. The headquarters of the company is in Paddington, London. The company is listed on the FTSE 100 Index. 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