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Who Is the Michelin Man? <br><br>The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.  <br><br>Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.  <br><br>The Michelin Man’s First Look <br><br>The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin Man collectibles tires could "drink up" road hazards.  <br><br>His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."  <br><br>Evolution Over the Decades <br><br>In 1998,  Michelin Man mascot for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.  <br><br>He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.  <br><br>From Tires to Fine Dining <br><br>This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.  <br><br>In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.  <br><br>Why Bibendum Still Matters in 2025 <br><br>From print posters to virtual campaigns, he has evolved without losing his identity.  <br><br>He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.  <br><br>Final Thoughts <br><br>He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.  <br><br>The mascot has proven timeless — adaptable, resilient, and unforgettable.
Meet Bibendum – The Michelin Man  <br><br>The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.  <br><br>Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.  <br><br>Early Depictions <br><br>The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.  <br><br>His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."  <br><br>How the Michelin Man Changed With Time <br><br>This updated look remains in place today, ensuring he stays relevant to a new generation.  <br><br>He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.  <br><br>Connection to Michelin Stars <br><br>This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.  <br><br>In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.  <br><br>A Mascot That Refuses to Fade <br><br>From print posters to virtual campaigns, he has evolved without losing his identity.  <br><br>For the Michelin Man advertising icon Group, Bibendum represents more than branding.  <br><br>Why Bibendum Will Keep Rolling <br><br>In 2025, he continues to inspire trust,  Michelin Man doll laughter, and recognition in equal measure.  <br><br>The mascot has proven timeless — adaptable, resilient, and unforgettable.

2025年8月24日 (日) 11:03時点における版

Meet Bibendum – The Michelin Man

The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

Early Depictions

The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.

His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."

How the Michelin Man Changed With Time

This updated look remains in place today, ensuring he stays relevant to a new generation.

He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.

Connection to Michelin Stars

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.

A Mascot That Refuses to Fade

From print posters to virtual campaigns, he has evolved without losing his identity.

For the Michelin Man advertising icon Group, Bibendum represents more than branding.

Why Bibendum Will Keep Rolling

In 2025, he continues to inspire trust, Michelin Man doll laughter, and recognition in equal measure.

The mascot has proven timeless — adaptable, resilient, and unforgettable.