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Online Shopping Figures For the UK
Since its infancy the market for online retail has continued to grow. This is particularly evident in the UK where ecommerce is responsible for 20% of all retail sales.
Shopping online is a common way for consumers to explore brands and purchase. About 45% of consumers prefer to "buy online and pick up in-store". This is an interesting shift in consumer behavior that bricks and mortar stores should pay attention to.
1. Retail sales online in the UK
It's not a secret that online sales of merchandise have increased significantly in the UK in recent years. In fact, according to 2023's statistics, the B2C e-commerce market is set to hit almost $120 billion by next year. This growth is fueled by changing consumer shopping habits and the use of digital transformation technologies by retailers. As a result bricks and mortar stores are seeing a decline in popularity as more customers turn to online retailers for their purchases.
To achieve this, it is important that both pureplay and omnichannel retailers understand what draws customers to buy online. We've compiled statistics and figures for retail sales that are both eye-opening and revealing to help you.
Fashion is the most popular retail sector in the UK accounting for 28 percent of all online sales. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving home. Electronics is the second most popular with 16% of e-commerce sales. This is due to the constant need for new technology as well as the desire to keep up with the most recent technology. Online sales of hobbies and leisure products represent 15% of all online sales.
When asked about the reason they shop online, 57% of respondents mentioned convenience. In addition, 48% of them cited price comparison, while 37% stated that they were seeking discounts or special offers. These findings indicate that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a broad product range.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK customers. More than half of UK residents aged 65 or older have made a purchase on the internet within the last year. With a wide variety of payment options, shoppers can also choose how and when they want their items to be delivered.
There are many reasons to shop online among them, the most popular are convenience price, availability, and price. In fact, 57% of people cite convenience as their primary reason for shopping online shopping Figures uk. In addition, 48% mentioned lower prices as an additional benefit and 37% noted an increased selection of choices as well.
The shopping habits of UK consumers are also becoming more environmentally conscious. 79% of UK shoppers recycle boxes and other packaging materials from their online purchases. They may be able to take action if they find that their purchases are not packaged in an eco ecologically friendly way.
Certain consumers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also to reduce their carbon footprint. For example, 35% of UK customers have bought clothing, footwear, and accessories from a retailer that stores their size information. This lets them skip the return process and get what they need quicker.
Incredibly, UK consumers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the longer delivery time and understand the length of time it takes to receive an item via the mail.
3. Online shopping in the UK by age group
Online shopping in the UK is a very popular pastime for a lot of people. The most sought-after purchases are clothes and accessories, followed by groceries, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. Online comparisons of products and prices are also possible when making these purchases.
It is essential to realize that online shoppers are a diverse group. This is why it is crucial for online shopping Figures uk online retailers to know the demographics their customers are looking for when purchasing products. It is also important to understand how much time each segment of customers spends online. For example the younger generation is more likely to shop using mobile devices than any other age group. This is because this age group is very constrained in time and will utilize multiple devices to complete online tasks.
The older generation on the other hand tend to have more conservative purchasing habits and are less swayed by online advertising. They are also more likely to visit stores on the high street to feel and see products before making purchases. This does not mean they won't shop online. The convenience and ease of online shopping are still appealing.
Another important aspect to take into consideration when it comes to online shopping is that older generations are more likely to expect and demand free delivery on all their purchases. Additionally they tend to drop their carts when they believe that shipping costs are prohibitive. Furthermore, as many as 61% of over 55s say that they will add additional items to their cart in order to get the free delivery threshold.
4. Online shopping in the UK by gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make major purchases, such as electrical appliances and furniture. Both groups are also more likely to purchase fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way a company responded to the COVID-19 pandemic, with 69% looking for brands that support and are in close contact with their local communities.
The most sought-after online shopping products in the UK are footwear and clothing. In fact, a whopping 62 percent of female British online shoppers purchased these items in 2020. However the online sales don't just apply to the clothing sector, with a variety of other items available, such as kitchenware, jewellery, and sports items.
Online shopping has become increasingly popular to find the best bargains. Some experts estimate that by 2024 online sales could make up nearly a third of retail sales.
While some retailers struggle to keep up with the growth in online sales, others are flourishing. In particular the rise of online sales for fashion, health and beauty gardening, home and garden and consumer electronics.
The trend for buying online for these items is likely to continue to expand in the coming years. As the number of internet users continues to grow it is anticipated that online shopping will increase in popularity in the future. As online shopping is becoming more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a leading European ecommerce market. When it comes to online shopping the customers of the UK are influenced by price, convenience and the wide variety of products. These factors make it a great spot for retailers who wish to improve their online presence and provide a seamless shopping experience.
In the COVID-19 pandemic online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued post-pandemic, as consumers continue to embrace online shopping as a viable alternative.
Shopping online is a significant component of UK retail, and certain estimates suggest that it will make up a third of retail sales by 2024. This growth is fueled by increasing consumer adoption of ecommerce and technological advancements.
In the UK 57% of shoppers who shop online cite convenience as the main reason they shop online. This is closely followed by 48% who say that it is easier to discover special deals and offers as well as 37% who claim that there's a greater variety of products available online. In Europe, a higher proportion of shoppers cite lower prices as a major reason for them to buy online.
Consumers are also willing to try new brands and products when they shop online. About a quarter of online shoppers have bought items they've never purchased on the high-street previously, and a majority are willing to try new products when shopping on a marketplace like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of online shoppers have used this option in the past year.
A solid return policy for online shopping uk for clothes purchases for the UK is also a key aspect of e-commerce. The majority of online shoppers (59 percent) go through the return policy of the retailer prior to buying, and nearly half expect retailers to arrange and pay for return shipping.