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Online Shopping Figures For the UK

Since its humble beginnings the market for online shopping has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.

Many people shop online to research brands prior to purchasing, and 45% like to "buy online, pick up in stores". This is a change in consumer behavior that brick-and-mortar shops must be aware of.

1. Online retail sales in the UK

It's no secret that online retail sales in the UK have seen a significant increase over the past few years. In fact, according to 2023 statistics the B2C market for e-commerce is expected to reach nearly $120 billion by the end of next year. This growth is a result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly turn to online retailers.

With this in mind, it's important for both pureplay and omni channel retailers to understand what drives consumers to buy online. We've put together retail sales figures and stats that are both eye opening and informative to assist you.

Of all the sectors of retail of which fashion is the most popular and accounts for 28 percent of all sales on e-commerce in the UK. This is probably due to a greater variety of items available and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is the second most popular with 16% of e-commerce sales. This is likely because of the constant need for new technology, as well as the desire to stay up-to-date with the most recent technology. Online sales of leisure and hobbies products account for 15% of all online sales.

When asked about the factors that drive customers to shop online 57% of UK customers cited convenience as the main reason. This is followed by 48% who cited price comparison and 37% stated they were seeking special discounts or offers. These results suggest that shoppers in the UK are less price driven than their European counterparts and are more focused on convenience and a broad selection of products.

2. Online shopping in the UK

Online shopping is becoming a part of daily life for many UK consumers. Nearly half of UK residents aged 65 or older have made a purchase on the internet in the past year. With a variety of payment options buyers can also pick the time and online shopping Figures uk date they would like their items to be delivered.

Convenience, price and availability are among the top 10 online shopping sites in uk for clothes reasons consumers shop online. In fact 57% of online shoppers cite convenience as the main reason for their shopping habits. Additionally, 48% pointed to lower prices and 37% cited a wider selection of choices.

UK consumers are also becoming more eco conscious when it comes to their shopping online. 79 percent of UK customers recycle boxes and other packaging material from their online shopping Figures uk purchases. They can take action if their orders are not packaged in an environmentally ecologically friendly way.

Some consumers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For instance 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer who has their size information stored. This lets them to avoid the return process and get what they need faster.

Incredibly, UK customers are reported to be more willing to wait for online orders than they were during the pandemic. This could be because they are used to the slower delivery times and are more aware of how long it takes for an item to arrive in the mail.

3. Online shopping in the UK depending on the age group

Online shopping is very popular in the UK. The most popular items to purchase are clothing and accessories, followed by food items, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for consumers. It is also easy to compare prices and products on the internet when making these kinds of purchases.

It is important to know that online shoppers are a diverse group. This makes it essential for online retailers to know the demographics their customers are looking for when purchasing products. Additionally it is crucial to be aware of the amount of time each age group is spending shopping online. For example the younger generation is more likely to shop using mobile devices than any other age group. This is because this age group is time-poor and will use multiple devices to accomplish online tasks.

The older generation on the other hand tend to have more shrewd buying habits and are less influenced by online advertising. They are also more likely to go to stores in the high street to feel and see products before making an purchase. But this doesn't mean that they don't shop online, as the convenience and stress-free nature of online shopping is still extremely appealing to them.

Another interesting aspect to think about when it concerns online shopping online sites is that older generations are more likely to anticipate and demand free delivery on all of their purchases. Additionally they tend to drop their carts when they believe that shipping costs are excessive. In addition, 61% of those over 55 say they'll add more items to their carts to get to the free delivery threshold.

4. Online shopping in the UK in accordance with gender

Both genders in the UK are equally likely to shop for goods on the internet. However, women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are also more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of consumers searched for brands that were supportive and collaborated with their local community.

The most popular online shopping products in the UK are footwear and clothing. In fact, 62 percent of female British online shoppers purchased these items in 2020. However the online sales don't just apply to the clothing sector with a wide range of other products available such as kitchenware, jewellery, and sports goods.

Online shopping has become increasingly popular to find the most affordable bargains. In fact, some analysts predict that e-commerce sales will account for almost one-third of all retail sales by 2024.

While some retailers struggle to deal with the rise in online sales, others are flourishing. Online sales are booming in fashion, health and wellness as well as home and garden and consumer electronic.

In the near future the online shopping market for these products is expected to continue to grow. With the number of people having access to the internet continuing to increase It is expected that more increasing numbers of people will be turning to online shopping in the near future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the most important European eCommerce markets. The majority of its customers are influenced the ease of shopping, the price and a wide range of products when they shop online. These factors make it a perfect place for retailers to improve their online presence and provide an easy online shopping experience.

In the COVID-19 pandemic, online sales grew dramatically as people sought out secure and convenient options for shopping. This trend has continued even after the outbreak as consumers continue to shop online as an alternative.

Online shopping is an important aspect of UK retail, and some estimates suggest that it will account for one-third of sales by 2024. This increase is the result of the growing acceptance of ecommerce by consumers and technological advancements.

In the UK, 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. The 48% who say it's easier to find deals and special offers as well as the 37% who claim there is a greater range of items available online are behind. In Europe more than half of consumers cite lower prices as a key reason for them to purchase online.

Online shoppers are also eager to test new brands and products. Online customers are willing to try new products and brands. Half of them are willing to do so when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29% of online buyers have used this option in the past year.

A robust return policy on the internet for the UK is also a key aspect of ecommerce. The majority of buyers (59%) look up a retailer's return policy before buying, and nearly half expect the retailer to arrange and pay for return shipping.