ANTONIA HOYLE On Firms Flogging Women Myth That Drinking Is Empowering
As evidenced by Times Square parties headlined by Madonna, Tame Impala and The Chainsmokers, top creators headed into NFT.NYC cashed up. NFT investors, however, may not be as well off. With the Federal Reserve tightening interest rates, speculative assets like crypto and NFTs have been hit hard. Ether, the cryptocurrency at the heart of NFT technology, has tanked nearly 70% since the beginning of the year and is taking NFT valuations with it. Bored Ape Yacht Club NFTs trade for a quarter of what they were fetching in April.
ions Elon Musk asked a US judge Thursday to suspend Twitter's lawsuit over their troubled takeover negotiations after the embattled social media company balked at the Tesla's chief's demand to freeze the l
ation. Musk's request comes two days after he revived his takeover plan. The unpredictable billionaire's July withdrawal from the $44-billion transaction prompted Twitter to sue Musk over breach of contract in a Delaw
The 'pinkification' of products has been well-documented (think the huge growth of rose wine and #drinkpink promotions) but brands also show alcohol as 'an essential component of female friendship', emphasising its importance by talking about 'besties' and 'BFFs'.
We also had Exim Panshard, an ancient Sith Lord who kinda lives on and controls Kiza through his mask. The flashback to his reign is extremely metal and gothic. Christopher: It was an opportunity to delve into an area we haven't seen or heard about. Who knows what era he's from? The flashback is almost medieval. And we knew Sith relics, and presumably Jedi artifacts, can hold power. And foolish people think that they can control that power, which is obviously a big mistake.
Take the most salient example, Yuga Labs, creator of Bored Ape Yacht Club. Yuga has raised hundreds of millions of dollars by selling Bored Ape NFTs, and it's using that cash to create a big-budget video game. The goal is to bring in players who've never uttered the words "nonfungible token." The plan is clear: If the Bored Ape Yacht Club brand converts enough new hearts and minds, the value of the NFTs that inspired it will skyrocket in response.
In the Aftermath trilogy [by author Chuck Wendig], it's established that the mask echoes with the scream of all the souls of those he's killed. What did he have to do to generate that kind of power? He thought he could live forever, and in order to do that, he needed the power created by the deaths of as many people as he could kill. It's destruction on an industrial scale. In the flashback, he has machines built to kill the population of the planet he rules. It's villainy on a scale you don't often see.
On TikTok — where branded content promoting alcohol is globally prohibited — 98 per cent of the top 100 videos using the hashtag #alcohol contained positive portrayals of alcohol, according to a study in the Journal of Studies on Alcohol and Pkv Games Drugs last year (TikTok claims this study is not representative of most users' experiences).
My favorite thing in The Empire Strikes Back as a kid was the bounty hunters, because you see them for 20 seconds. We have no backstory, no dialogue, no names even, until the action figures. Those are the ones I played with, because I could tell their story -- we didn't see it in the movie, so I could create it. The great thing about the sequel trilogy is that it continued that tradition of amazing background characters and details you see for, like, five seconds. Those are the kinds of things that fascinate me.
Snoop Dogg briefly caused a rush of excitement when he appeared at the convention, though he was soon unmasked as a celebrity lookalike, hired by a small crypto firm with a stall at the conference, donning the name tag "Doop Snogg." (Hilariously, the real Snoop Dogg turned up later at Ape Fest.)
The scene where Anakin speaks to Luke is pretty powerful, another meeting of father and son -- is that definitely Anakin? I wondered if it was Palpatine being a rascal. Definitely Anakin. I was like "What's possibly the biggest thing I could do?" Have Luke meet his father. Which [Lucasfilm] let me do. They trusted me enough for the story, which is great.
'It's all very well to say fortune favours the brave, but there are some moments where you are unlikely to follow someone who is exceptionally brave because they are charging towards the guns without necessarily the artillery support that you would expect.'
Baileys sponsoring the Women's Prize for Fiction, for example. In 2018, Smirnoff launched an 'Equalizer' campaign to boost female artists on music streaming platform Spotify, while Absolut launched a social media campaign called #sexresponsibly in 2020, to shine a 'spotlight' on the issue of consent.
It partnered with RAINN, an anti-sexual violence organisation, to implement campaigns to stop people from using alcohol as a tool to excuse or violate consent.
Last May, someone bought a Bored Ape Yacht Club NFT, and the copyright that comes with it, for $1,000. They gave the simian a backstory to match his concierge vest and chauffeur hat. They named him Jenkins and made him the Yacht Club's valet, a trustworthy soul other Bored Apes tell their secrets to.