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It will also invest in a variety of digital experiences, such as personalized recommendations and visualization capabilities that are as close as possible to an in-store experience or having an interior designer visit your home. Wayfair is an early mover in this space and will be able to attract customers to its brand by creating a digitally curated personalized experience. The company employs toggles to reduce the impact on customers. This lets teams gradually expand features instead of the whole thing being launched at all at.<br><br>Nordstrom<br><br>Nordstrom is a department store chain that has been operating for over 100 years. They are known for their high-end products and outstanding customer service. Customers can browse and shop on their website and mobile application from the comfort of their homes. The company offers an extensive return policy. Nordstrom has a wide range of fashion brands that include apparel, shoes, and accessories.<br><br>Nordstrom has a number of different retail divisions, each with its distinct shopping experience. Nordstrom carries the latest designer collections, while Nordstrom Rack sells previous season's products at a discount of 30%-70 percent. Nordstrom has a variety of exclusive Nordstrom Local stores that are exclusive to brands and feature limited-time collaborative efforts with other retailers and designers.<br><br>Nordstrom's aim is to create an experience for customers that eases the burdens they face. For instance an article about a woman who lost her wedding ring while trying on clothes at Nordstrom inspired a new Nordstrom app called "Reserve &amp; Try In Store." This feature allows you to reserve a piece of clothing from your closet using the Nordstrom app, and then to the store to test it in the store. 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The company's unique products and marketing strategies have allowed the company to prosper in a competitive market.<br><br>The Kylie Cosmetics line features a wide range of beauty products that target various skin types and colors. The products are extremely customizable and allow customers to build their very individual makeup kits. The brand also offers seasonal collections to drive demand and encourage repeat purchases.<br><br>Jenner's fame and celebrity status adds credibility to her brand. Jenner's Instagram followers are interested in her personal life. They care about everything from where she's drinking to the most recent photo of her daughter Stormi. She uses this audience to advantage by promoting her products on Instagram, Snapchat, and Twitter.<br><br>One of the most effective marketing tactics employed by Kylie Cosmetics is posting social media videos that include tutorials and showcases of products. 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