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If you're considering shopping at this store be prepared to pay quite a bit.<br><br>Established by Harry Gordon Selfridge, the department store is renowned for its lavish display of windows and its high-end products. It was established to make shopping an enjoyable activity and its iconic architecture has been incorporated into London's landscape. The store is a popular tourist attraction and was featured in the Netflix series Mr. Selfridge starring Jeremy Piven.<br><br>Selfridges Unlocked is a new loyalty program that was unveiled by the company. Members can enjoy exclusive launches, master classes by top beauty experts and free shipping on all purchases. It also gives back by making donations to homeless charity Centrepoint with every purchase. Selfridges is a retailer chain that has its own manufacturing, sourcing and distribution operation.<br><br>This model allows the retailer to focus on creating relationships and providing a personalized experience for customers. 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Its name is based on a tight inventory and exclusive product selection and top technology, analytical platforms, and excellent customer service. In addition to the company's commitment to providing authentic fashion-forward products, Mytheresa has an extensive customer loyalty program. The loyalty program rewards loyal customers with perks like free shipping on orders that exceed $50 early access to sales, and other benefits.<br><br>In the last quarter, Mytheresa's top three percent of customers accounted for 36 percent of its total GMV. The company anticipates this group to continue to grow as it expands its presence in new categories, like skiwear. In response to international demand, it recently launched a department for men's clothing. 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