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The company has made major changes to its operations in an efforts to get rid of this reputation.<br><br>It has started to acquire distressed brand inventory and is targeting discount retailers like Ross and T.J. Maxx in order to provide a greater range of products to consumers. It has also increased its social media and influencer marketing within its advertising program. It intends to focus more on women's fashion and offer more carefully curated collections in the future.<br><br>Kylie Cosmetics<br><br>Kylie Cosmetics was founded by the youngest Kardashian-Jenner. It is a direct to consumer business that sells beauty accessories, skincare and makeup. More than 1,000 Ulta shops in the United States as well as online sell its products. The company's unique products and marketing strategies have allowed the company to thrive in a highly competitive marketplace.<br><br>The Kylie Cosmetics range includes a range of products for different skin types and preferences. 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