15 Interesting Facts About Online Shopping Figures Uk You Didn t Know
Online Shopping Figures For the UK
The online retail market has grown continuously since its inception. This is evident especially in the UK, where ecommerce represents 20% of retail sales.
Many shoppers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, pick up in stores". This is a change in consumer habits that brick-and mortar stores should be aware of.
1. Online sales of retail in the UK
There's no doubt that sales on retail websites have increased significantly in the UK in recent years. In fact, according to data from 2023, the B2C e-commerce market is expected to reach nearly $120 billion by the year 2023. This growth is driven by shifting consumer habits and the adoption of digital transformation technologies by retailers. In the end, bricks and mortar stores are experiencing a decline in popularity as more shoppers are turning to online retailers to make their purchases.
With this in mind, it's important for both omni channel and pureplay retailers to know what motivates consumers to buy online. To help you do this, we've compiled an assortment of retail sales figures and stats that are both eye-opening as well as shocking.
Of all the sectors of retail that are available, fashion is the most well-known with 28 percent of all sales made through e-commerce in the UK. This is likely due to a greater variety of items available and the convenience of being capable of trying on clothes without having to leave the comfort of your home. Electronics comes in second, with 16% of all online sales. This is likely due to the constant demand for new gadgets and the need to keep up with the most recent technology. Leisure and hobbies are also a favorite purchase online, with 15% of all e-commerce sales.
When asked about the reason they shop online, 57% of respondents mentioned convenience. Then, 48% mentioned price comparison while 37% said they were seeking discounts or special deals. These findings suggest that UK consumers are less influenced by price than their European counterparts, and are more focused on convenience and a broad product variety.
2. Online shopping in the UK
Shopping online is now a regular part of the lives of many UK consumers. Whether it's to buy electronic gadgets, groceries or clothes - nearly half of UK residents over 65 have made an online purchase in the last year. With a wide range of payment methods available buyers can also pick the best time and method for their items to be delivered.
Convenience, price and availability are among the top reasons why customers shop online. In fact 57% of shoppers who shop online say that convenience is the primary reason for their shopping habits. Another 48% pointed to lower prices while 37% mentioned a greater selection of choices.
Online shopping habits of UK customers are also becoming more eco-conscious. For example, 79% of UK online shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They may be able to take action if they find that their purchases are not packaged in a sustainable friendly manner.
In addition to lessening their impact on the environment, some consumers are also trying to make their shopping experiences more personal. For instance, 35% of UK shoppers have bought clothes, footwear, or accessories from a store that has their size information stored on file. This lets them bypass the return process and obtain what they want faster.
It is interesting to note that UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the slower delivery times and are more aware of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK by age group
Online shopping in the UK is a popular activity for a large number of people. The most popular purchases are clothing and accessories, followed by groceries, Gps Car Stereo and finally media such as music and movies. Shopping online is extremely popular in the UK, especially during the annual Black Friday sales and Christmas sales. These events are extremely practical for shoppers. It is also easy to compare prices and products on the internet when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse, which is why it is crucial for e-commerce companies to know what their customers are seeking when they purchase products. Additionally, it is also important to be aware of the amount of time each age group is spending shopping online. For instance the younger generation is far more likely to shop on mobile devices than any other age group. This is because the younger generation is time-poor and will make use of multiple devices to accomplish online tasks.
The older generation tends to be more cautious in their buying habits and less influenced by advertising on the internet. They are also more likely to visit high street stores to look at and feel items before making a purchase. This does not mean they won't buy online. The convenience and ease of shopping online remain very appealing.
Another interesting aspect to think about when it is about online shopping is that the older generation is more likely to demand and expect free delivery on all purchases. Additionally, they tend to drop their shopping carts if they think that shipping costs are excessive. Furthermore, as many as 61% of people over 55 say that they will add more items to their carts to meet the threshold of free delivery.
4. Online shopping in the UK according to gender
Both genders in the UK are equally likely to shop for items online. However women are more likely to make large purchases, like furniture or electrical appliances, than men. Both groups are more likely to purchase fashion, home and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of consumers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of these looking for brands that support and work closely with their local communities.
The most sought-after online purchasing products in the UK are shoes and clothing. In fact, 62% of female British online shoppers bought these items in the year 2020. Online sales aren't restricted to clothing. Other products such as kitchenware, jewelry, and sports equipment are also available.
As a result, online shopping is becoming more popular as a way to find the most affordable prices on these items. Some experts predict that by 2024, the sales from e-commerce could be almost one third of retail sales.
Some retailers are struggling with the growth of online shopping, whereas others are prospering. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.
The trend of buying these products online is likely to continue to grow in the coming years. As the number of internet users is growing, it is expected that online shopping will increase in popularity in the future. With the increasing popularity of this method of shopping, it is crucial Varia Vision For Cyclists retailers to ensure that their websites are optimized for mobile devices and that they offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the top European eCommerce markets. The majority of its customers are influenced the convenience, affordability and wide range of products when they shop online. These factors make it a great spot for retailers who wish to improve their online presence and provide an easy shopping experience.
During the COVID-19 pandemic online sales increased dramatically as people sought out safer and more convenient alternatives to store purchases. This trend has continued following the pandemic as consumers continue to shop online as an alternative.
Shopping online is a significant part of UK retail, and some estimates suggest that it could make up three-quarters of retail sales by 2024. This is because of the growing acceptance of ecommerce by consumers and technological advances.
57% of UK online shoppers believe that convenience is the primary reason for them to shop online. This is followed closely by 48% who say that it is easier to find special offers and deals as well as 37% who claim that there's a greater variety of products that are available online. In Europe the majority of consumers cite lower prices as a key reason for them to purchase online.
Consumers are also willing to try new brands and products when they shop online. Nearly 25% of shoppers online have purchased products that they've never seen on the high street before, and half are willing to try new items when purchasing from the marketplaces like Amazon. Pay-as-you-go checkouts are a popular choice for UK shoppers with 29% of online shoppers using a buy now pay later option over the last year.
A solid return policy for online purchases for the UK is also an important aspect of e-commerce. The majority of online buyers (59 percent) will check a retailer's returns policy before purchasing, and more than half will expect the retailer to be responsible for both arranging and paying for return shipping.