A New Year Often Rings In A New Diet And With 2020 Now Firmly Behind Us Thousands Of Brits Are Preparing To take Part In Veganuary - Ditching Meat Fish And Dairy For The First 31 Days Of 2021

A new year often rings in a new diet, and with 2020 now firmly behind us, thousands of Brits are preparing to take part in Veganuary - ditching meat, fish and dairy for the first 31 days of 2021. 

And hoping to cash in on the new vegans are UK retailers, who've been busy creating new plant-based dishes.
From Subway's Taste Like Chicken Sub to Domino's vegan pizza and Starbucks' Beyond Meat breakfast roll,  several brands are getting in on the act as people give up animal products for the month. 
Waitrose has seen shoppers preparing for Veganuary earlier than ever, with vegan searches on Waitrose.com seeing an increase compared to this time last year.
Searches for 'vegan cheese' are up 25 per cent 'vegan sausages' up 45 per cent, 'vegan butter' up 115 per cent and 'vegan bacon' up 149 per cent.
 Deliveroo has yet again seen a huge increase in demand for vegan food in the last twelve months, with orders of plant-based dishes up 163 per cent on the previous year. 
According to the food-delivery giant, this first week of January 2021 has already seen a 153 per cent rise in searches for 'vegan' food in the app compared to the month before, as Brits across the country take on Veganuary
Meanwhile, Wagamama has announced that half its menu will be meat-free within a year.
Launching on January 5, it will offer a raft of meat-free alternatives to its popular dishes such as vegan chilli squid, sticky ribs, firecracker curry and no duck donburi. 

Here, FEMAIL looks at the vegan delights on offer throughout January...  
Those going vegan will be able to grab a bite in Starbucks, with their new No Chick'n & BBQ Bean Hot Wrap (left)) , a delicious flame grilled soya-based chicken alternative with BBQ beans, spinach, onion, coriander and weareliferuiner.com a hint of lime juice. The chain is also launching a Beyond Meat® Breakfast Sandwich.

This plant-based breakfast option is made with an irresistible Beyond Breakfast Sausage® patty, Starbucks' signature tomato relish, tofu turmeric egg alternative and a slice of melted plant-based cheese (right)
CAFES AND RESTAURANTS 
STARBUCKS
With a chilly month ahead and lots of brisk walks in the pipeline as the country remains in lockdown, many will be nipping into their local coffee shop for a takeaway hot cuppa.
And those going vegan will be able to grab a bite in Starbucks too, with their new No Chick'n & BBQ Bean Hot Wrap.

A flame-grilled soya-based chicken alternative, it comes with BBQ beans, spinach, onion, coriander and a hint of lime juice. 
The chain is also launching a Beyond Meat® Breakfast Sandwich. This plant-based breakfast option is made with a Beyond Breakfast Sausage® patty, Starbucks' signature tomato relish, tofu turmeric egg alternative and a slice of melted plant-based cheese. 
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This sandwich marks the debut of Beyond Breakfast Sausage in the UK and is an exclusive Starbucks UK recipe.  
To wash it down, Starbucks has now gone one step further and added a new exclusive dairy alternative option to the menu - the Starbucks™ Original Nut Blend. 
Truly making customers' drinks unique to their taste, the silky-smooth dairy alternative is blended with hazelnut, cashew nuts and rice.

Innovated to steam perfectly and provide a superior coffee experience, this dairy alternative is a great partner to both hot and cold drinks. 
PRET A MANGER
Pret A Manger will launch nine vegan items, including the new Meatless Meatball Hot Wrap, available in stores and for delivery on the 5th January alongside their existing extensive vegan range. 
Pret is so confident in its vegan take on its classic Swedish Meatball Hot Wrap that they are removing the traditional version for a month.
The new Meatless Meatball Hot Wrap will be making its Pret debut after over 20 different attempts to perfect the recipe.

This vegan version of the customer favourite Swedish Meatball Hot Wrap is the first dish at Pret and Veggie Pret to feature a plant-based meat alternative created in partnership with Meatless Farms. 
Pret A Manger will launch nine vegan items, including the new Meatless Meatball Hot Wrap, available in stores and for delivery on the 5th January alongside their existing extensive vegan range
<div class="art-ins mol-factbox femail" data-version="2" id="mol-bd0c93d0-49d2-11eb-9904-1ddbacf296fc" website the shops, restaurants and products going vegan this January