Meet Bibendum: The Michelin Man’s Evolution In 2025

Meet Bibendum – The Michelin Man

The Michelin Man doll (visit this backlink) Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.

His unusual look made him stand out at trade fairs and in early print advertisements.

Early Depictions

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

How the Michelin Man Changed With Time

In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, Michelin Man doll and less bulky.

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.

Connection to Michelin Stars

While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.

This keeps him in the spotlight, linking heritage with modern prestige.

Why Bibendum Still Matters in 2025

From print posters to virtual campaigns, he has evolved without losing his identity.

That’s why he still appears worldwide, from tire shops to lifestyle advertising.

Why Bibendum Will Keep Rolling

After more than 130 years, the Michelin Man remains a unique cultural icon.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.