Meet Bibendum: The Michelin Man’s Evolution In 2025

The Origins of Michelin’s Famous Mascot

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

Over time, he shifted from intimidating to friendly, Michelin Man logo becoming the approachable character seen today.

Early Depictions

In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.

His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."

From Mummy-Like Figure to Slim Icon

This updated look remains in place today, ensuring he stays relevant to a new generation.

His adaptability is why the figure has lasted over 130 years.

The Michelin Man and Food Culture

While Bibendum doesn’t personally hand out Michelin Man figure stars, his image is closely tied to the guide that ranks the world’s top restaurants.

Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.

A Mascot That Refuses to Fade

In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.

That’s why he still appears worldwide, from tire shops to lifestyle advertising.

Why Bibendum Will Keep Rolling

In 2025, he continues to inspire trust, laughter, and recognition in equal measure.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.