Michelin Man History And His Surprising Role Today

Meet the Michelin Man in 2025

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2

Bibendum Through the Years

By 1998, for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3

Bibendum in the Modern Era

He may not hand out Michelin stars, but his image is deeply tied to the guide that honors top dining and travel experiences. :contentReference[oaicite:4]index=4

Why We Still Love the Michelin Man

The Michelin Man isn’t going anywhere — and that’s precisely why he still works.