Meet Bibendum: The Michelin Man’s Evolution In 2025

Meet Bibendum – The Michelin Man

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.

Early Depictions

In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.

It also gave the mascot a unique personality beyond simply being a tire figure.

How the Michelin Man Changed With Time

In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.

He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.

Connection to Michelin Stars

While Bibendum doesn’t personally hand out Michelin Man character stars, his image is closely tied to the guide that ranks the world’s top restaurants.

Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.

A Mascot That Refuses to Fade

His mix of history, humor, and adaptability ensures he connects with new audiences.

For the Michelin Group, Bibendum represents more than branding.

Why Bibendum Will Keep Rolling

After more than 130 years, the Michelin Man remains a unique cultural icon.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.