Meet Bibendum: The Michelin Man’s Evolution In 2025

Who Is the Michelin Man?

Since his first appearance in 1894, the Michelin Man mascot Man has become a global cultural figure.

Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.

The Michelin Man’s First Look

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."

From Mummy-Like Figure to Slim Icon

This updated look remains in place today, ensuring he stays relevant to a new generation.

His adaptability is why the figure has lasted over 130 years.

The Michelin Man and Food Culture

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

This keeps him in the spotlight, linking heritage with modern prestige.

A Mascot That Refuses to Fade

From print posters to virtual campaigns, he has evolved without losing his identity.

That’s why he still appears worldwide, from tire shops to lifestyle advertising.

Why Bibendum Will Keep Rolling

After more than 130 years, the Michelin Man remains a unique cultural icon.

The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.