Meet Bibendum: The Michelin Man’s Evolution In 2025

The Origins of Michelin’s Famous Mascot

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

Strange Beginnings of Bibendum

In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

From Mummy-Like Figure to Slim Icon

Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.

His adaptability is why the figure has lasted over 130 years.

Connection to Michelin Stars

While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.

In 2025, the Michelin Heritage Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.

The Michelin Man’s Relevance Today

From print posters to virtual campaigns, he has evolved without losing his identity.

That’s why he still appears worldwide, from tire shops to lifestyle advertising.

Final Thoughts

In 2025, he continues to inspire trust, laughter, and Michelin Man symbol recognition in equal measure.

The mascot has proven timeless — adaptable, resilient, and unforgettable.