Meet Bibendum: The Michelin Man’s Evolution In 2025

Meet Bibendum – The Michelin Man

The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.

Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.

Strange Beginnings of Bibendum

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

It also gave the mascot a unique personality beyond simply being a tire figure.

From Mummy-Like Figure to Slim Icon

Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.

The Michelin Man and Food Culture

While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.

This keeps him in the spotlight, linking heritage with modern prestige.

A Mascot That Refuses to Fade

In an era of digital marketing, Michelin Man few mascots have survived — but the Michelin Man remains iconic.

That’s why he still appears worldwide, from tire shops to lifestyle advertising.

Why Bibendum Will Keep Rolling

After more than 130 years, the Michelin Man remains a unique cultural icon.

As long as Michelin Company tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.