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Online Shopping Figures For the UK
Since its humble beginnings the market for online shopping has grown steadily. This is particularly evident in the UK, where ecommerce represents 20% of all retail sales.
Many consumers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick up in store". This is a shift in consumer behavior that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
There's no doubt that retail sales online have grown dramatically in the UK over recent years. According to 2023 statistics the B2C online market is expected to reach almost $120 billion in the next year. This growth is driven by shifting consumer habits and the use of digital transformation technologies by retailers. In the end bricks and mortar stores are losing popularity as more consumers prefer online retailers to make their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates customers to purchase online. We've compiled statistics and figures on retail sales that are both eye opening and revealing to help you.
Of all the retail sectors that are available, fashion is the most popular with 28% of all e-commerce sales in the UK. This is probably due to the wider range of merchandise available and the convenience of being capable of trying on clothes without leaving home. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is likely due to the constant demand for new gadgets and the need to keep up with the latest technology. Hobbies and leisure items are also a popular purchase online, accounting for 15% of all online sales.
When asked about the reason they shop online, 57% cited convenience. Then, 48% mentioned price comparison and 37% stated that they were seeking discounts or special offers. These results indicate that UK shoppers are less driven by price than their European counterparts, and are more focused upon convenience and a wide product variety.
2. Online shopping in the UK
Online shopping is becoming a part of daily life for many UK customers. About half of UK residents aged 65 and older have made a purchase online in the last year. With a wide range of payment options available buyers can also pick the best time and method for their purchases to be delivered.
While there are many reasons for shoppers to shop online, some of the most popular are convenience prices, availability, and price. In fact, 57% of shoppers cite convenience as their main reason for shopping online shopping figures uk. Additionally, 48% of them cited lower prices as an additional advantage, while 37% cited the availability of more options as well.
The shopping habits of UK consumers are also becoming increasingly eco-conscious. For instance, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials that they use in their purchases. They may even take action if feel their deliveries are not being delivered in environmentally friendly packaging.
In addition to reducing their environmental impact, some customers are also seeking to make their online shopping experiences more personal. For example, 35 percent of UK shoppers have bought clothing, footwear, or accessories from a retailer that has their size information on the file. This allows them to avoid the return process and get what they want quicker.
It is interesting to know that UK customers are reported to be more eager than ever to wait for online orders. This could be due to the fact that British consumers are more accustomed to the slow delivery times and understand how long it takes to receive an item through the mail.
3. Online shopping in the UK depending on the age range
Online shopping in the UK is a very popular pastime for a lot of people. The most popular purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Online shopping is very popular in the UK, especially during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and items online when making these types of purchases.
It is important to know that online shoppers come from a variety of backgrounds. This makes it vital for online retailers to know what their target audience is searching for when buying products. It is also crucial to understand how much time each group of shoppers spends online. The younger generation, for example, is more likely to use mobile devices to shop than other groups. This is because this age group is busy and uses multiple devices to complete online tasks.
The older generation on the other hand tend to have more cautious purchasing habits and are less affected by the online ads. They also tend to visit high street stores to feel and see items before making purchases. However, this doesn't mean they will not buy online. The convenience and ease of online shopping are still very appealing.
Another interesting aspect to be considered when shopping online is that older generations are more likely than younger generations to expect and demand free shipping on all their purchases. Additionally, they are more likely to abandon their shopping carts if they think that shipping costs are prohibitive. Additionally, 61% of over 55s claim that they will add more items to their shopping carts in order to meet the free delivery threshold.
4. Online shopping in the UK depending on gender
In the UK, men and women are equally likely to shop online. Women are more likely than men to make large purchases, such as electrical and furniture. Both groups are more likely to shop for fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of shoppers were looking for brands that backed and collaborated with their local communities.
The most popular online shopping products in the UK are footwear and clothing. In fact, a whopping 62 percent of female British online shoppers purchased these items in 2020. Online sales are not only limited to clothing. Other items such as jewellery, kitchenware and sports goods are also available.
As a result, online shopping is becoming increasingly popular as a method to find the most affordable prices on these items. In fact, some analysts have predicted that online sales will account for almost one third of all retail sales by 2024.
Some retailers are struggling with the growth of online shopping while others are flourishing. In particular, online sales are booming for health, fashion, beauty, Online Shopping Figures Uk home and gardening as well as consumer electronics.
In the future the online shopping market for these products is expected to continue to grow. With the number of people having access to the internet continuing to increase it is anticipated that more people will turn to online shopping in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online marketplace. The majority of its customers are influenced the convenience, affordability and variety of goods when they shop online. These factors make it a great location for retailers looking to improve their web presence and offer an easy shopping experience.
During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued after the pandemic as consumers continue to embrace shopping online as an alternative.
Online shopping online sites clothes is a major component of UK retail and some estimates suggest that it will comprise one-third of sales by 2024. This is due to the increasing popularity of ecommerce among consumers and advances in technology.
In the UK 57% of shoppers who shop online mention convenience as the primary reason for them to shop online. This is followed closely by 48% who state that it is easier to find special offers and deals as well as 37% who claim that there's a greater variety of products that are available online. In Europe, a higher proportion of consumers cite the lower cost as a primary factor for their decision to purchase online.
Consumers are also willing to try new brands and products when they shop online. About a quarter of online shoppers have bought items they've never seen on the high street previously, and a majority are eager to try new products when shopping on a marketplace like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers with 29 percent of shoppers using a buy now pay later option over the last year.
In addition to this, a strong online return policy is an essential aspect of the online shopping environment in the UK. The majority of online buyers (59%) will research the return policy of a retailer prior to purchasing, and a majority will expect a retailer to be responsible for Online Shopping Figures Uk both organizing and paying for return shipping.