5 Tier 2 Backlink-Related Lessons From The Professionals
Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign
Backlink tier refers the hierarchy of links that you design to expand your SEO campaign. Each level provides an extra layer of protection against Google's penalties.
Tiered link building takes a lot of time and effort to get the process right. Google takes a long time to locate and assess new backlinks.
First-Tier Links
The first tier of links that lead to your particular piece of content should be top-quality dofollow backlinks that are from reliable websites. These links are known as Tier 1 backlinks, and they are the foundation of your link-building strategy. They will give your website enough domain authority to rank well on search engine result pages. If, for instance, your blog article was published on HubSpot and contained a tier-one link to SearchEngineLand's compilation Link Building Statistics then SearchEngineLand’s website rankings will benefit from the link equity HubSpot transferred to SearchEngineLand.
The second tier could be more diverse and contain low-quality backlinks, such as spammy forums posts or low-value bookmarking sites and directories. However, the goal with the second tier 2 is to produce high-quality content that will link to your first tier links. This is because quality content will improve the content it is placed in, and not be a standout addition to SEO purposes.
In order to build a successful tiered link building program, you'll need to invest in the creation of quality content and utilizing tools like RankerX or GSA. The time and money spent doing a tiered marketing campaign manually is well worth it if you want to see the increase in ranking benefits of a properly designed backlink pyramid.
Second-Tier Links
Tiered link building is designed to allow users to navigate external pages before navigating to your site. It's crucial to choose relevant second-tier sources of backlinks that are relevant to your website and industry for this to work. Guest blog posts are more effective in this regard than account profiles as they offer valuable content that people will want to read.
In general, you should avoid using tier 2 links in forums or other sites that aren't of high-quality. Choose pages that are of high-quality of articles from industry or guest posts. These links will appear more natural and will have greater impact on your rank in the search results. They're also more likely to be recognized as having been able to pass link equity by Google and can boost the value of their position in SERPs.
If you want to increase your SEO ranking It is important to know that getting these high-quality links manually isn't easy. It can take months to submit guest posts to top publishers, and even longer for them to get published. In addition, it could take weeks to see the results of your efforts when it comes to generating new traffic and onsite conversions.
Many SEOs employ automated tools to build second-tier backlinks. This could be in violation of Google's Webmaster Guidelines and result in an enactment of penalization.
Third-tier Links
The number of Links tier on this tier is massive and could be considered spammy. They are posted on social media platforms, and on websites that allow user-generated content like Quora. They help with the indexing of tier two links, however, they don't transfer any link equity to the resource promoted. Generally, these are nofollow links. At this point, marketers are more focused on quantity than quality. They make use of tools to post an huge amounts of hyperlinks on forums, in the comments of blog articles and posts directories, and other similar locations. In this scenario tiered link-building can be considered an undefined area and is in violation of Google’s webmaster guidelines.
Tiered link-building campaigns need an immense amount of time and effort to succeed. It can take a few days or even months for Google to rank a single backlink, and it may take weeks or even months to see a significant SEO impact. Therefore, marketers must be patient and implement a well-thought-out strategy for content.
In addition marketers should avoid using excessive automation tools for this level of linking. These tools could violate the rules of search engine optimization and lead to penalties. It is recommended to manually select and publish links on relevant websites of donors instead of using automated systems such as GSA or RankerX. This will prevent search engines from penalizing your campaign for links that are not of high quality.
Fourth-Tier Links
Tiered link building is still an effective method for gaining more website traffic. Since Google has made major efforts to eliminate "black-hat" SEO techniques, tiered link building methods have been affected.
They are regarded as gray-hat SEO methods and Links tier could be penalized for their use in a fraudulent manner. Tiered links are backlinks that are constructed on different levels of a link pyramid. The primary function of these backlinks is to improve the ranking of a promoted site in search results. The page promoted will be ranked higher than its rivals and will also receive more organic traffic.
This category has a lower number of backlinks, and are generally nofollow. This tier can also comprise low-quality directories, article networks and social media profiles. These links can be made naturally or using strategic automation solutions. However they should be distinct in terms of niches, domains and importance.
These backlinks, in addition to being low-quality and not followable are also prone to problems if they aren't diversified enough. This is because Google has a very advanced team of hounds who are constantly on the lookout for patterns in backlink profiles as well as techniques. If they find them, not only could the link-building group be penalized, however, so too can its clients.