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Video content can be used by merchants to engage customers and increase conversion.<br><br>The site was once known for its flimsy deals like $2 jeans and $0.50 sheets. However, the company has since made major changes to its business model in an attempt to shed the stigma associated with this type of business.<br><br>It has started acquiring distressed inventory from name brands and is focusing on off-price stores like Ross and T.J. Maxx to offer an appealing selection of merchandise to customers. It has also incorporated more social media and influencer marketing to its advertising campaigns. In the near future it plans to launch more carefully curated collections and increase its focus on women's fashion.<br><br>Kylie Cosmetics<br><br>Kylie Cosmetics is a beauty brand that was founded by the newest member of the Kardashian-Jenner family. It is a direct-to consumer business that sells skincare, makeup and accessories for beauty. 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Its latest Concept II store design replaced dark, industrial-style stores with brighter, more fashionable stores that have fewer salespeople. The company also introduced the new model of commission-free sales in order to create an atmosphere that is more relaxed.