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Customers were provided with red pencils (formerly blue ones) in the shops for this purpose. The forms were then brought to the cashier, paid for and a receipt was issued with a location to wait for the items to be picked up from the storeroom.<br><br>The company is renowned for its unique design and customer-centric approach. In recent years it has expanded its digital channels and launched an app for mobiles, as well as an array of new smart appliances.<br><br>Debenhams<br><br>The first Debenhams opened in Wigmore Street, which is in the city's West End, in 1778. The company grew and opened new stores across the UK. The company has changed its name several times, most recently from Clark &amp; Debenhams to Debenhams and Freebody.<br><br>The business grew quickly after the war in the first. In 1920, Harvey Nichols, a Knightsbridge retailer, was acquired. Stores were independent and operated under the Debenhams name, however buying, warehousing and other functions were centralized.<br><br>In 1985 the Burton Group acquired the brand. Later, Arcadia merged with it. In 1998, the retailer split from the Burton Group to return to a stock market listing. In the late nineties, Belinda Earl was appointed chief executive and introduced exclusive designer clothes under the Designers at Debenhams label. The company also opened its first store outside of London in Cheltenham.<br><br>John Lewis<br><br>The John Lewis Partnership, a British department-store group, has 52 stores. This includes the flagship Oxford Street store and the Peter Jones branch in Sloane Square, London, 35 of these are traditional department stores, and 12 are 'John Lewis at Home' homeware and furniture outlets. 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