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This will make the description readable and easy to read, particularly for those who prefer to use search engines to locate what they're searching for. This is why it's recommended to keep your paragraphs brief and use bullet points to highlight the key characteristics of your product.<br><br>You can make your product description more effective by using sensory adjectives. These words can trigger emotions in the reader and make them more likely to recall your description later on when making a purchase decision. Beardbrand for instance, uses adjectives like "velvety," 'crisp' and "bright" to describe the feel of the product.<br><br>Include reviews and testimonials from customers in your product descriptions. This will not only increase the credibility of your website and will also reassure customers that they make a sound purchase. A casual and friendly tone can be very effective in your product descriptions. 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