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Federico07E (トーク | 投稿記録) 細 |
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The Origins of Michelin’s Famous Mascot <br><br>The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. <br><br>Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires. <br><br>Strange Beginnings of Bibendum <br><br>In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time. <br><br>His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink." <br><br>Evolution Over the Decades <br><br>This updated look remains in place today, ensuring he stays relevant to a new generation. <br><br>By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition. <br><br>The Michelin Man and Food Culture <br><br>While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants. <br><br>In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants. <br><br>Why Bibendum Still Matters in 2025 <br><br>In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic. <br><br>He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name. <br><br>The Legacy of the Michelin Man <br><br>After more than 130 years, the Michelin Man remains a unique cultural icon. <br><br>The mascot has proven timeless — adaptable, resilient, and Michelin Man character unforgettable. | |||
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