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DanelleBck (トーク | 投稿記録) (ページの作成:「Who Is the Michelin Man? <br><br>Since his first appearance in 1894, the Michelin Man has become a global cultural figure. <br><br>His unusual look made him stand out a…」) |
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The Origins of Michelin’s Famous Mascot <br><br>The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. <br><br>His unusual look made him stand out at trade fairs and in early print advertisements. <br><br>The Michelin Man’s First Look <br><br>In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time. <br><br>His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink." <br><br>How the Michelin Man Changed With Time <br><br>In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky. <br><br>By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition. <br><br>The Michelin Man and Food Culture <br><br>While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants. <br><br>In 2025, the [http://www.vmeste-so-vsemi.ru/wiki/The_Michelin_Man_In_2025_%E2%80%93_Bibendum%E2%80%99s_Ongoing_Legacy Michelin Guide] continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants. <br><br>A Mascot That Refuses to Fade <br><br>From print posters to virtual campaigns, he has evolved without losing his identity. <br><br>For the Michelin Group, Bibendum represents more than branding. <br><br>The Legacy of the Michelin Man <br><br>After more than 130 years, the Michelin Man remains a unique cultural icon. <br><br>The mascot has proven timeless — adaptable, resilient, and unforgettable. | |||
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