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	~~The Origins of Michelin’s Famous Mascot~~ <br><br>~~The~~ Michelin Man~~, known officially as Bibendum, is one of the world’s longest-standing brand mascots~~. <br><br>~~His unusual look made him stand out at trade fairs and in early print advertisements~~. <br><br>The Michelin Man’s First Look <br><br>~~In early 20th-century posters~~, ~~the character often wore spectacles~~ and ~~smoked cigars, reflecting the design style~~ of ~~the time~~. <br><br>His name "Bibendum" comes from the Latin phrase Nunc est bibendum — meaning "Now is the time to drink." <br><br>How the Michelin Man Changed With Time <br><br>In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky. <br><br>By the ~~21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting~~ over ~~90% brand recognition~~. <br><br>The Michelin Man and Food Culture <br><br>~~While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied~~ to the ~~guide that ranks the world’s top restaurants~~. <br><br>~~In 2025,~~ the ~~[http://www.vmeste-so-vsemi.ru/wiki/The_Michelin_Man_In_2025_%E2%80%93_Bibendum%E2%80%99s_Ongoing_Legacy~~ Michelin ~~Guide] continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi~~, and ~~Tokyo adding new starred restaurants~~. <br><br>~~A Mascot That Refuses to Fade~~ <br><br>From print posters to virtual campaigns, he has evolved without losing his identity. <br><br>For the Michelin Group, Bibendum represents more than branding. <br><br>~~The Legacy of the Michelin Man~~ <br><br>After more than 130 years, the Michelin Man remains a unique cultural icon. <br><br>The mascot has proven timeless — adaptable, resilient, and unforgettable.		Who Is the Michelin Man? <br><br>Since his first appearance in 1894, the Michelin Man has become a global cultural figure. <br><br>Over time, he shifted from intimidating to friendly, becoming the approachable character seen today. <br><br>The Michelin Man’s First Look <br><br>The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards. <br><br>His name "Bibendum" comes from the Latin phrase Nunc est bibendum — meaning "Now is the time to drink." <br><br>How the Michelin Man Changed With Time <br><br>In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky. <br><br>His adaptability is why the figure has lasted over 130 years. <br><br>The Michelin Man and Food Culture <br><br>This unexpected crossover — from car tires to fine dining — has made the Michelin Man mascot Man part of global lifestyle culture. <br><br>Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding. <br><br>The Michelin Man’s Relevance Today <br><br>From print posters to virtual campaigns, he has evolved without losing his identity. <br><br>For the Michelin Group, Bibendum represents more than branding. <br><br>Final Thoughts <br><br>After more than 130 years, the Michelin Man remains a unique cultural icon. <br><br>The mascot has proven timeless — adaptable, resilient, Michelin Man mascot and unforgettable.