「The Michelin Man Today – What’s New With Bibendum」の版間の差分

Meet Bibendum – The Michelin Man  <br><br>Since his first appearance in 1894, the Michelin Man has become a global cultural figure.  <br><br>Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.  <br><br>The Michelin Man’s First Look <br><br>Though unusual, these depictions cemented him as a recognizable figure in European advertising.  <br><br>His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink." <br><br>From Mummy-Like Figure to Slim Icon  <br><br>Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.  <br><br>He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.  <br><br>From Tires to Fine Dining  <br><br>While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.  <br><br>Although the Michelin Man toy (Click To See More) Man doesn’t appear at every ceremony, his image is still used in promotions and branding.  <br><br>The Michelin Man’s Relevance Today <br><br>In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.  <br><br>For the Michelin Group, Bibendum represents more than branding.  <br><br>Final Thoughts <br><br>After more than 130 years, the Michelin Man remains a unique cultural icon.  <br><br>As long as Michelin tires keep rolling and Michelin Man Michelin stars keep shining, Bibendum will remain part of the story.