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StephaniaBarton (トーク | 投稿記録) 細 |
TamieBurbidge57 (トーク | 投稿記録) 細 |
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The Origins of Michelin’s Famous Mascot <br><br>The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. <br><br>His unusual look made him stand out at trade fairs and in early print advertisements. <br><br>Early Depictions <br><br>The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards. <br><br>His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink." <br><br>From Mummy-Like Figure to Slim Icon <br><br>This updated look remains in place today, ensuring he stays relevant to a new generation. <br><br>His adaptability is why the figure has lasted over 130 years. <br><br>From Tires to Fine Dining <br><br>Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate. <br><br>In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants. <br><br>A Mascot That Refuses to Fade <br><br>His mix of history, humor, and adaptability ensures he connects with new audiences. <br><br>He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name. <br><br>Final Thoughts <br><br>After more than 130 years, the Michelin Logo Man remains a unique cultural icon. <br><br>The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation. | |||
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