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Why Bibendum Still Matters <br><br>Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1<br><br>Bibendum’s Hidden History <br><br>In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2<br><br>From Mummy to Mascot <br><br>By 1998, for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3<br><br>The Icon That Refuses to Fade <br><br>From classic print ads to online platforms, Michelin Man mascot the Michelin Man brand history Man spans both mobility and gourmet culture. :contentReference[oaicite:4]index=4<br><br>Why We Still Love the Michelin Man <br><br>After more than 130 years, Bibendum remains timeless — evolving, adapting, but always familiar. | |||
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