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Meet Bibendum: The Michelin Man’s Evolution In 2025 (編集)
2025年9月28日 (日) 12:06時点における版
、 2025年9月28日 (日) 12:06編集の要約なし
StephaniaBarton (トーク | 投稿記録) 細 |
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The Origins of Michelin’s Famous Mascot <br><br> | The Origins of Michelin’s Famous Mascot <br><br>Bibendum — better recognised as the Michelin Marketing Man — is a symbol of trust, safety, and innovation in mobility. <br><br>Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires. <br><br>Early Depictions <br><br>In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time. <br><br>His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink." <br><br>From Mummy-Like Figure to Slim Icon <br><br>In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky. <br><br>By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition. <br><br>From Tires to Fine Dining <br><br>Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate. <br><br>This keeps him in the spotlight, linking heritage with modern prestige. <br><br>A Mascot That Refuses to Fade <br><br>His mix of history, humor, and adaptability ensures he connects with new audiences. <br><br>For the Michelin Group, Bibendum represents more than branding. <br><br>Final Thoughts <br><br>He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match. <br><br>As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story. | ||