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DWNHiram680 (トーク | 投稿記録) 細 |
StephaniaBarton (トーク | 投稿記録) 細 |
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The | Meet Bibendum – The Michelin Man <br><br>The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots. <br><br>Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires. <br><br>Strange Beginnings of Bibendum <br><br>Though unusual, these depictions cemented him as a recognizable figure in European advertising. <br><br>It also gave the mascot a unique personality beyond simply being a tire figure. <br><br>From Mummy-Like Figure to Slim Icon <br><br>Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics. <br><br>By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition. <br><br>The Michelin Man and Food Culture <br><br>While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants. <br><br>This keeps him in the spotlight, linking heritage with modern prestige. <br><br>A Mascot That Refuses to Fade <br><br>In an era of digital marketing, Michelin Man few mascots have survived — but the Michelin Man remains iconic. <br><br>That’s why he still appears worldwide, from tire shops to lifestyle advertising. <br><br>Why Bibendum Will Keep Rolling <br><br>After more than 130 years, the Michelin Man remains a unique cultural icon. <br><br>As long as Michelin Company tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story. | ||
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