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DWNHiram680 (トーク | 投稿記録) 細 |
StephaniaBarton (トーク | 投稿記録) 細 |
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The Origins of Michelin’s Famous Mascot <br><br>Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility. <br><br>Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires. <br><br>Strange Beginnings of Bibendum <br><br>The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards. <br><br>This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts. <br><br>From Mummy-Like Figure to Slim Icon <br><br>This updated look remains in place today, ensuring he stays relevant to a new generation. <br><br>He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences. <br><br>The Michelin Man and Food Culture <br><br>Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate. <br><br>In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants. <br><br>A Mascot That Refuses to Fade <br><br>In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic. <br><br>That’s why he still appears worldwide, from tire shops to lifestyle advertising. <br><br>Why Bibendum Will Keep Rolling <br><br>After more than 130 years, the Michelin Man remains a unique cultural icon. <br><br>As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story. | |||
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