「The Michelin Man Today – What’s New With Bibendum」の版間の差分

Meet Bibendum – The Michelin Man  <br><br>Since his first appearance in 1894, the Michelin Brand Man has become a global cultural figure.  <br><br>Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.  <br><br>Early Depictions  <br><br>In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.  <br><br>This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.  <br><br>From Mummy-Like Figure to Slim Icon  <br><br>In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.  <br><br>He regularly appears at auto shows, Michelin Man doll motorsport events, and promotional campaigns, often interacting directly with audiences.  <br><br>Connection to Michelin Stars <br><br>This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.  <br><br>Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.  <br><br>A Mascot That Refuses to Fade <br><br>His mix of history, humor, and adaptability ensures he connects with new audiences.  <br><br>He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.  <br><br>Final Thoughts  <br><br>He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.  <br><br>The mascot has proven timeless — adaptable, resilient, and unforgettable.