Bibendum 2025: The Michelin Man As You Haven’t Seen Him

The Origins of Michelin’s Famous Mascot

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.

Early Depictions

The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

Evolution Over the Decades

This updated look remains in place today, ensuring he stays relevant to a new generation.

His adaptability is why the figure has lasted over 130 years.

The Michelin Man and Food Culture

Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.

Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.

Why Bibendum Still Matters in 2025

His mix of history, humor, and adaptability ensures he connects with new audiences.

For the Michelin Group, Bibendum represents more than branding.

The Legacy of the Michelin Man

After more than 130 years, the Michelin Worldwide Man remains a unique cultural icon.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.