Case Study: SMS Boosts Pest Control Company’s Growth

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In a world the place the smallest creatures can wreak essentially the most havoc, Bug Zapper Pest Control emerges as a hero in the battle towards these unrelenting invaders for homeowners and businesses. This case research highlights how Bug Zapper has used Leadferno and SMS for a greater course of, sooner replies to leads, glorious client communication, and a superior buyer experience. The outcomes speak for themselves. Bug Zapper has improved their lead response, grown to over 2,500 customers and has doubled their retention price this 12 months. Daniel Lander, Business Development Manager at Bug Zapper Pest Control alongside together with his brother Jason Lander, President of Bug Zapper, recognized SMS as a key communication channel they wanted to offer. Homeowners are wanting fast and simple communication with the home companies firms they work with. In today’s world, it’s absolutely important for our business to have texting as an option. If you’re not allowing potential clients to achieve out by textual content, you’re shedding gross sales. Bug Zapper wanted an end-to-finish texting resolution for their enterprise.



One that allowed new prospects to start out a text conversation and in addition delight established customers with updates, billing assist, scheduling, and extra. After we started allowing our customers to text us we noticed a right away increase in buyer satisfaction, and lower in customer cancellations. For us, texting is now a non-negotiable. After making an attempt totally different real-time options like dwell chat and other messaging tools, Daniel and crew discovered Leadferno and have been impressed with what they saw and how fast they may stand up and running. The issues we were wanting to resolve are sophisticated and no instrument is ideal. However, Leadferno has been an awesome solution, one of the best we’ve seen on the marketplace for our scenario. Onboarding was simple and fast. Leadferno walked us through the method and we were up and going in just some days. Bug Zapper leverages Leadferno’s Leadbox, a web-to-text widget that permits website visitors to textual content, name or request a name to develop into a lead. Offering your prospects simple options to ask questions and build trust with your enterprise increases your lead quantity.



Once these opportunities are available, responding fast to leads is key to capturing new enterprise. In utilizing SMS with Leadferno, Bug Zapper is replying to over 65% of their leads in under 30 minutes and 79.9% within the first hour. The mixture of expanded conversion channels together with SMS, centralized calls-to-motion, and the ability to reply quick assist Bug Zapper land new pest control customers. While the lead and conversion features of Leadferno are nice for Bug Zapper, the largest wins have come of their capacity to speak, offer an exceptional customer expertise and retain prospects long term. One function in Leadferno that has really stood out to their group is Shortcuts. In making a library of message templates, Bug Zapper has revolutionized their communication, consistency, process, and ultimately buyer happiness. Now they'll ship a pre-written message in only a click on or faucet, saving time and perfecting a consistent process.



We love the Shortcuts function. Our pre-arrival and exit abstract communication is on a complete completely different level now. It permits the staff to send messages faster, using them as a beginning message that can be personalized. That really translates to sending more, higher, and constant messages as a result of it’s so simple… With Leadferno being a shared Inbox, it has allowed the Bug Zapper crew to all be on the same page. Sales, subject technicians and workplace workers all have visibility as needed into buyer conversations and wishes. When a customer or potential buyer texts us, everyone can see the message. The office workforce acts as the quarterback in conversations. They’ll respond to most messages. They’ll reach out to the technician through our inner communication if the technician needs to leap on and reply to a question or see one thing that was texted in. Leadferno’s aim is to scale human communication. Our options are constructed to energy your group to do more, assist more, promote more and drive enterprise outcomes. The Bug Zapper group is truly leveraging Leadferno in important ways to "win proper now".



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